MANMAN recently launched Copper Creek Homes' new website, so we thought it only fitting to write about 5 essential things you'll need to create a great website!
ATTENTION-GRABBING FIRST IMPRESSION
Studies conflict about whether viewers spend more time above the "fold" or below it, but if the "above the fold" is lacking substance or eye-candy, there's not much chance you're going to get people to scroll further. Knowing this is the case, the best way to solve is to make sure that what people see first is well-designed, clear-cut and impactful.
Copper Creek Homes had just released a new identity (also designed by MANMAN, yay! :) and tagline (created by the super smart, Sarah Innes), so the obvious answer for them was to promote and educate their viewers with this new update. A large logo and their tagline is the first thing that people see, along with emotive photography (most people are visual learners) of one of their custom built homes (photography by MANMAN, I'm telling you, we're a one-stop shop!). This accompanied by a call-to-action button sends the viewer immediately to the site's main draw-you-in functionality: checking out what homes & lots are available to purchase.
A CLEAR DESCRIPTION OF WHO YOU ARE
According to Hubspot, we have 15 seconds to capture a viewer's attention on any given site. So continuing the theme, keep your copy to-the-point. In just 15 seconds, a viewer should be able to clearly understand what your business is all about AND what the next step is for them to take.
Copper Creek Homes kept it short and simple, dispelling the first-time-home-builder's biggest fear, that building your own home will be a long, difficult process. Following it up with a reason-to-believe, Ranjit's superb reputation and a call-to-action to learn more about CCH's process.
Like CCH's site, allow your personality to come into the header and page vs your navigation naming. That way, viewers won't have any hesitation as to where they are supposed to go next or what each page title means.
Testimonials don't have to look boring, either. Sprinkle them throughout your site in different locations, at least one on every page or have a slider that displays a continuous stream of them. For CCH, we had rotating sliders on several pages AND a whole page dedicated to testimonials. Building a custom home is not a light decision and we wanted people to know they could trust CCH to take care of them, every step of the way. Testimonials give proof that they follow through with their promises.
Creating a website no longer means just having a design made for use on desktop and laptop computers. Every site needs to be mobile-friendly (and tablet-friendly too!). Although it can be tricky sometimes to convert your desktop design to a mobile version, it's worth the extra effort. We already spend over half of our time (51%) on our phones and some are predicting that within 2 years, our phones will be our ONLY computers!
MANMAN has great web developer partners that work with us to create these sites (Matt Overwine for this one) and they seamlessly make mobile versions of the sites we design. It's not always easy for the information or layouts to translate over to mobile but as mentioned above, it's not something that's going away!
WANT YOUR SITE DESIGNED BY MANMAN?
Contact us through our site or by emailing MandyLehman@themanmans.com to get started!